The future’s bright for Tourism - Oh, yes it is!
Posted in Around town, Businesses, Exhibitions & Events, In the country, Local Amenities, Miscellaneous, Shops & Markets on January 11th, 2011 by admin – 0 CommentsWE WISH OUR READERS A HAPPY CHRISTMAS AND A REWARDING NEW YEAR
The future’s bright for tourism – oh, yes, it is
THAT’S the thrust of turn-of-the-year messages from the pundits who pronounce on holiday, leisure and hospitality matters. ‘Look behind you’, the cry goes up.
Preferring to look ahead, we’re optimistic at DFHRM and stick to what we said in info@ a year ago – and also in the last issue of 2008: Shepway is better placed than most destinations to weather the consequences of the recession. Reasons for confidence in the Folkestone, Hythe and Romney Marsh product have been chronicled many times in this bulletin; indeed, they drive all our activities to attract visitor business.
As for 2010, there’s no denying that, across the district, visitor-dependent enterprises of every size and kind have had a difficult year, but its good news that many claim that it has been better than they expected. In general, Shepway tourism-related businesses seem to be in good heart and ready to tackle whatever ups and downs are on the way.
Clearly, 2011 is going to be tough. There are huge challenges ahead not only for commercial businesses which cater for holidaymakers and leisure seekers but also for destination marketing organisations which are in the government’s firing line for reform, streamlining and localisation. Tourism Minister John Penrose is due to report and recommend on these matters pretty soon. No crystal ball is needed to forecast that changes are likely to impact at all levels.
He told MPs representing seaside constituencies a few days ago that tourism provided a ‘superb opportunity’ for the rapid economic growth of their towns and they were lucky to have a Prime Minister so enthusiastic about prospects. Politics aside, the implication is welcome; information and outcomes are awaited.
Meanwhile, our New Year resolution is to attract more visitors to Folkestone, Hythe and Romney Marsh from more places more often by every affordable means. Marketing tools are well sharpened.
For now, in the spirit of our upbeat headline, festive season greetings from the DFHRM management team.
Cheers! Back in January.
Chris Kirkham, manager, Discover Folkestone, Hythe & Romney Marsh
Latest facts and figures
INFORMATION requests handled by the DFHRM office in November totalled 780: 561 by telephone; 219 by e-mail and post. While these figures were slightly lower than in the corresponding month of 2009, website traffic amounted to 553,623 hits (64,437 visitors); up from 369,020 hits (16,316 visitors) a year ago.
December figures are likely to show a similar trend, with the majority of requests for information coming from the UK, of course, but with significant numbers from overseas including long haul markets.
Tools of the trade
FOLLOWING its launch to UK and international tour operators at last month’s World Travel Market (info@, November), the 2011 edition of the DFHRM holiday and leisure planner is now in process of distribution. Over the next few months, 50,000 copies will be distributed via tourist information centres and selected outlets in main sources of UK and overseas visitors, in response to information requests and at tourism events.
At events specifically targeted to the coach and tour operator and group travel markets, it will be accompanied by an updated edition of the Shepway travel trade pack and the new Channel Region travel trade guide, published (in English) by DFHRM and Communauté d’Agglomération du Boulonnais. On behalf of Hythe Chamber of Commerce & Tourism, we will also be distributing copies of the Hythe Visitor Guide.
As for cyber space communications, there will be further development of www.discoverfolkestone.co.uk as well as the use of Facebook and Twitter, recent additions our to marketing armoury.
News in brief
Folkestone Town Centre Management, which organises the successful Folkestone Multi-Cultural Festival and Christmas lights and entertainment programme, plans to stage more events next year.
Holiday Inn Express, Cheriton Parc, has rejoined DFHRM.
Royal Military Canal bridleway between West Hythe Dam and Aldergate Bridge has been re-surfaced to improve amenities for walkers, cyclists and horse-riders.
Visit Kent has added an image of kite surfers at Greatstone to the selection of photographs to be used in a three-year Kent Contemporary poster campaign at London railway and underground stations. and is looking for pictures of tourism businesses for use in posters promoting British Tourism Week. Deadline for entries is January 12. For details, click on to infobtwphotocomp@gmail.com
Romney Marsh Countryside Project, set up in 1996 to help care for the special wildlife and beauty of the Romney Marsh and Dungeness, has been renamed Romney Marsh Countryside Partnership to emphasise that it is part of a network of Kent rural conservation organisations.
British Resorts and Destinations Association is to merge with Destination Performance UK to become British Destinations. Due to launch on April 1, the enlarged organisation aims to provide ‘an articulate voice in national tourism policy and strategy formulation’. Members include Shepway District Council.
Last but not least . . .
A TOAST to the many people, shops, businesses, community and charity organisations, event and entertainment organisers who have made such great efforts to make Folkestone, Hythe and the villages of the Romney Marsh and rural areas extra-enjoyable this festive season. They have worked wonders to cheer us all up. Thank you.
Related articles
- Tourism industry urged to keep pushing (lookatvietnam.com)





![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=599ee2b7-827c-42ab-be98-8b42863604a6)


