· Seaside resorts have seen a fifth (21%) more UK visitors staying overnight this year
· Brits are spending a quarter (23%) more cash at the coast this year compared to last year
· Six in 10 (57%) Brits have already been or are planning to take a trip to the seaside this year
· Brighton & Hove, Torbay and Blackpool are the most popular seaside towns
· Whitstable, Eastbourne and Penzance are the top three fastest growing seaside resorts
UK seaside towns[1] are experiencing a visitor boom as the number of Brits going on overseas holidays fall[2]. The trend, helped by over £100 million[3] worth of public investment in seaside towns, has resulted in 21% more UK holidaymakers staying overnight and spending almost a quarter (23%) more money at the English coast this year[4]. British tourists are expected to collectively spend £9 billion[5] at the coast over the summer months, according to motoring and leisure association, CSMA Club.
High-end tourism has seen a particular increase with upmarket boutiques, antique shops, art galleries and Michelin-starred restaurants[6] frequently setting up shop in seaside resorts offering holidaymakers a break with a contemporary makeover. Earlier this year Margate opened The Turner Contemporary Art Gallery on its seafront hot on the heels of the successful Horsebridge Gallery at nearby Whitstable. Rock in Cornwall saw its Restaurant Nathan Outlaw awarded two Michelin-stars this summer and Dover’s The Marquis has been named as one of only four rising stars nationwide in 2011 by the Michelin guide.
Six in 10 (57%) Brits have already been or are planning to take a trip to the seaside this summer, with Brighton, Torbay, Blackpool, Scarborough and Bournemouth the favourite destinations, according to research by CMSA Club. These towns have also benefited from the most significant investment over the past decade[7] with Brighton & Hove receiving around £23 million, Blackpool nearly £22 million and Torbay receiving just over £11 million worth of public funds.
After the decline in popularity in the 1990s[8], the British seaside has been reinventing itself. Gone are the days of a donkey ride on the beach and a round of crazy golf - as one in six British holidaymakers opt for fine dining (16%) and afternoon tea (32%) at the seaside, with many UK holidaymakers planning trips to artisan markets (19%), antique shops (14%) and art galleries (10%). According to research looking at the summer months, four in 10 (40%) Brits are planning a holiday by the UK coast and plan to spend £322 each on average at the seaside.
Although well-established seaside favourites Brighton & Hove, Torbay and Blackpool continue to be the top three most popular resorts, there are a few less well-known destinations that are predicted to see similar growth. Whitstable, Eastbourne and Penzance are now the fastest growing seaside resorts in the UK and have been enjoying a rise in popularity, seeing an 11% increase in tourism-related business, according to the most recent figures[9].
Despite the recent trend towards ’seaside chic’ breaks, there are some traditions that UK seaside-goers refuse to break. Six in ten (62%) holidaymakers say they plan to eat fish and chips and four in 10 (44%) say they will go for a stroll on the pier. In fact, one in three (32%) holiday goers cite the traditional appeal of UK coastal resorts as a reason for choosing their seaside holiday.
Mark Rothery, Group Chief Executive of CSMA Club, said: “There are many advantages of visiting one of Britain’s coastal towns rather than going overseas. Not only is it often more affordable but you also avoid the hassle of the airport and there’s something to entertain everyone - whether that’s traditional beach fun, waterside activities, coastal walks or fine dining. Today’s research proves that the British seaside is on the way up and with that the quality of hotels and guesthouses has also improved.
“Our self-catering CSMA Club Leisure Retreats in Devon and Cornwall are increasingly attracting over-night trippers, those on short weekend breaks or week-long holidays, whatever the weather. We’ve also seen increased interest in activity breaks with visitors holidaying and learning new skills such as surfing and kayaking.”
CSMA Club was founded in 1923. Since then it has been providing its members with a wide range of motoring and leisure benefits such as discounted breakdown and car insurance, as well as exclusive access to leisure events and holiday homes.
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Top twenty most popular seaside resorts[10] Based on the number of visitors to tourist attractions and the number of tourism-related businesses in each area.
1. Brighton & Hove
2. Torbay
3. Blackpool
4. Scarborough
5. Bournemouth
6. Eastbourne
7. Penzance
8. Folkestone / Hythe
9. Swanage
10. Southend-on-Sea
11. Skegness
12. Minehead
13. Newquay
14. Southport
15. Hastings/Bexhill
16. Thanet
17. Great Yarmouth
18. Worthing
19. Weston-super-Mare
20. Weymouth and Portland
Top 10 most notable investments over the past decade
1. Brighton & Hove: £23 million
2. Blackpool: £21.9 million
3. Torbay: £11.3 million
4. Southport: £9.7 million
5. Scarborough £9.5 million
6. Bognor Regis £8 million
7. Bournemouth: £7.23 million
8. Weymouth & Portland £6.6 million
9. Great Yarmouth £5 million
10. Lowestoft £5 million
Top 20 fastest growing seaside resorts Seaside resorts ranked by a growth in tourism-related businesses, number of employees and a growth in visitor numbers to tourist attractions.
1. Whitstable/Herne Bay (13.9%)
2. Eastbourne (11%)
3. Penzance (9.7%)
4. Weymouth and Portland (9.7%)
5. Brighton and Hove (9.4%)
6. Worthing (8%)
7. Skegness (7.5%)
8. Sidmouth (7.4%)
9. Hastings/Bexhill (7.2%)
10. Isle of Wight/Sandown (6.4%)
11. Thanet (5.3%)
12. Minehead (5.1%)
13. Folkestone/Hythe (4.9%)
14. Exmouth (4.8%)
15. St Ives (4.3%)
16. Morcambe (3%)
17. Falmouth (2.7%)
18. Bournemouth (2.2%)
19. Bridlington (1.9%)
20. Whitby (1.8%)