Start of a new era
Posted in Around town, Community Projects, Miscellaneous on September 2nd, 2011 by admin – 0 CommentsThe start of a new era
YOU’RE right. Another bulletin date-lined August 2011 has to mean there’s important news to deliver. There is – and it’s good, very good. Summarised, it’s that we have entered into a partnership with Visit Kent which will strengthen our activities to promote Destination Shepway in UK and mainland Europe markets.
We have been working with the county organisation on a number of fronts for some time.
Now we are a full operating partner – indeed, DFHRM is the first district public/commercial tourism agency in Kent to become so – and have a broader platform from which to proclaim the unique appeal of Folkestone, Hythe and Romney Marsh as a quality holiday, short break, touring, recreation and leisure, festivals and events destination.
The new agreement covers the provision of marketing and information services as well as customer service training and the development of the inter-active website. It opens up new opportunities to extend the impact and reach of our promotion activities and, thus, to raise the profile of the DFHRM brand. In short, it spells benefits for every enterprise and community which depends on the spending of visitors.
The decision to set up the new partnership is a huge vote of confidence by the public authorities which fund DFHRM – Shepway District Council, Folkestone Town Council, Sandgate Parish Council and Visit Kent – in the way we serve the interests not only of our commercial members but also of the very many other businesses and organisations with a stake in Shepway tourism. It has been good to receive positive response to that decision from DFHRM subscribers. Their loyal support is much appreciated.
Closer association with Visit Kent doesn’t mean reduction of our local focus or visibility. We continue to work with Folkestone Town Centre Management, sharing office space in the Bouverie Place Shopping Centre, assisting in the organisation and promotion of the Multi-Cultural Festival, Christmas season celebrations and other FTCM events, and participating in projects with near-Continent neighbours to encourage two-way across-Channel tourism. FTCM manager John Barber continues as a member of the DFHRM management team.
Our energetic marketing and PR programme to attract visitors for the rest of this year and into the future goes on as planned. We are adding to our network of literature pick-up points for visitors already arrived. To inform those in transit, we maintain brochure racks at Eurotunnel terminals. We also keep a number of visitor centres at near-Continent holiday resorts supplied with Discover Folkestone, Hythe & Romney Marsh guides.
So, it’s on with the show – and then some!
Chris Kirkham, manager, Discover Folkestone, Hythe & Romney Marsh
Hitting the headlines
THERE have been some up-beat media references to Folkestone and Hythe in recent days. Notably: that the towns ranked eighth in a survey of best seaside holiday and leisure destinations by the Civil Service Motoring Association; Folkestone took third place in a Cool Weekend supplement in The Times; Hythe and Sandgate came in for much praise in a Guardian feature. That’s a welcome change from the negative perceptions reported by certain media only two or three years ago.





